The challenge was set for APL Photography to venture to Central Pier to capture the first glimpse of the Autumn/Winter trends to grace our shores, presented by David Jones.
APL Photography ventured to Central Pier to capture the first glimpse of the Autumn/Winter trends to grace our shores, presented by David Jones. Amongst the 450 guests, including celebrities, media, VIPs and Australian identities, APL Photography captured David Jones Brand Ambassador, Megan Gale, this time off the catwalk and seated front row.
Rhys Uhlich, Shane Warne, Emma Freedman, and designer, Alannah Hill, were also captured by our socialite photographer, along with Rebecca Madden, Gary Lyon and Georgia Sinclair.
Model, Miranda Kerr, posed on and off the catwalk for APL, with the Australian beauty owning the runway with charisma and her signature smile.
The David Jones Autumn/Winter 2010 launch, ‘A Long White Winter’, showcased the A – Z of Australia’s most celebrated designers, with fashion ambassador, Miranda Kerr, sporting the new season’s looks.
Emerging designer, Bianca Spender, debuted on the David Jones runway, while Carla Zampatti’s collection brightened up the typical winter shades with purple and red. Alannah Hill continues to blend cute and quirky, with sequin embellished, pink designs and layers of pearl necklaces.
Jumpsuits, bows, sheer fabrics, trenches and coats in all lengths, colours and materials are all in vogue for the coming season, as are puffy sleeves, high-waisted pants and sharp shoulders. Parachute pants, leather of all sorts, from skirts to gloves, leggings, draping and one-shouldered designs are also part of the season’s style.
Simona made a ‘pimping in pink’ statement, with leopard-print fur coats, leggings, skirts and hats, teamed with fuchsia. Gorman revives the 80s this season with the return of retro bringing back tunics and leather skirts, while Anna Thomas revives geek chic and the dandy girl.
Lisa Ho shortened the hemline this season, tailoring dresses while structuring the shoulders for a strong silhouette. The love of leather this season is particularly explored by George Gross and Harry Who, in an assortment of leather jackets of varying lengths and colours.
Tulle is also having its moment as a mini trend, with brides and ballerinas being ahead of this fashion statement. The showstoppers at the event were Sass and Bide, keeping it minimal to their black and cream colour palette, with metallic warrior finishes and futuristic embellishments.
As for the men, Calibre continues to provide exceptional pieces, minimal in colour, however beautifully tailored. The wet-look jeans are perfect for the fashion- conscious male, teamed with tailored check shirts and layered with this season’s pea coat.
Akira, Alex Perry, Arthur Galan, Collette Dinnigan, Easton Pearson, Fleur Wood, Ginger & Smart, Kirrily Johnston, Sabatini, Thurley, Trelise Cooper, Willow and Zimmermann completed the collection of designers on the David Jones runway.
The parade showcased the changing face of Australian fashion, encompassing the excitement to come in the seasons ahead, and with the first major runway this fashion season, David Jones continues to show that ‘there’s no other store like, David Jones’.