APL Diary – Hello July

Well what a busy week it has been! The phone has been running hot and it looks like the rest of the year is shaping up to be massive. So as the rest of the world gets ready to welcome a new financial year, this is what APL Photography’s week has been like.   We are just [...]

APL Snaps Range Rover 2014 Sport Launch

Luminare  https://luminare.net.au/ in South Melbourne was the chosen venue for the unveiling of the latest  offering from car manufacturing giant, Range Rover. The 2014 Range Rover Sport promises to have a lighter, more dynamic chassis than its more upmarket sibling. The use of Jaguar’s aluminium chassis, means that this lighter version will have shed an extraordinary 400 kgs, [...]


It’s a celebrated day when a ‘superhero’ comes to town. Tonight, an excited Sydney regaled as English born Henry Cavill, walked the ‘Black Carpet’ at the premier of the much anticipated movie, Man of Steel. Steel in gallant style befitting his onscreen character, attended the premiere alongside co-star Russell Crowe and director Zack Snyder. The [...]

APL Diary – Post LA

The long journey home from LA is finally over and I emerge out of the airport to be met by brisk cold day. Memories of LA sun and warmth are almost distant now. I head home to find a a barrage of emails and work I have to get through. I try and rest but [...]

The Adventures of APL in LA – DAY 3

I am still seeking the ‘Holy Grail’ …….where do you find good coffee in LA? Grrrrrrr!!!   It’s another exciting day for APL photography! We are about to start the We Wore What and APL Photography collaborative shoot. I meet a very excited Danielle Bernstein and her team. We have planned to shoot six looks, [...]

The Adventures of APL in LA – DAY 2

Today LA is gleaming in the sunlight. Again happy faces are everywhere. I need a caffeine fix……..good coffee in LA…..grrrr……mission impossible! I finally settle down, coffee in hand, and start planning my day. Shoot with Silvana Lovin, meeting with Danielle Bernstein and The LA Film Festival. Best be on my way me thinks. Silvana and [...]

The Adventures of a APL in LA.

Day 1- I arrive! It’s warm, the sun shines bright and cheerful smiling faces are everywhere. A short cab ride later, I am at the Hollywood Roosevelt Hotel. Imagine this is where the first Academy Awards took place.The porter takes me to my room,a luxuriously appointed pool cabana suite. I change with the rapidity of a model backstage and [...]


Day 3 of L’Oreal Melbourne Fashion Festival was truly a night to remember. There was an air of anticipation in the air, as guests were eagerly awaiting the show RUNWAY 2 presented by InStyle, had to offer. The InStyle runway showcased a line up of outstanding Australian designers including, Bianca Spender, Camilla, Kate Sylvester, Leona [...]


Day 3 of L’Oreal Melbourne Fashion Festival was truly a night to remember. There was a flurry of excitement among the guests, as they were preparing to experience RUNWAY 1 presented by Vogue. The runway showcased an impressive line up of Australian designers including, Akira, Carla Zampatti, Collette Dinnigan, Josh Goot, Maticevski, Scanlan & Theodore [...]


Day 2 of L’Oreal Melbourne Fashion Festival featured the highly anticipated opening event, the David Jones runway and believe us it was impressive. Among line up of VIP guests were L’Oreal Paris ambassadors Barbara Palvin and Megan Gale, L’Oréal Melbourne Fashion Festival Chair, Laura Anderson, L’Oréal Melbourne Fashion Festival CEO, Graeme Lewsey Nadia Coppolino, Emma Freedman, [...]