APL Revs its Camera

The sound of revving engines and cars reaching top speeds of 300 km/h, Albert Park is full of throttle this weekend with the 2010 Formula 1 QANTAS Australian Grand Prix. While the Grand Prix attracts a lot of action and attention on the track, the annual Formula One event is just as exciting off the [...]

Independent Runway, presented by network Ten

A week of fashion and fun has already come and gone, with the last official runway held at L’Oréal Melbourne Fashion Festival’s home at Central Pier on Saturday, completing the program with a bang. L’Oréal Ambassadors and singer-songwriters Olivia and Miriam Nervo warmed up the crowd with a DJ set, with lots of excitement in [...]

Target Rocks Red Market

Melbourne is the city to be in this week, with New York glamour girl, Whitney Port, leaving the city that never sleeps to visit our lovely Melbourne, exclusively for the Target Rocks Red Market. The star of hit reality TV series, The City, took centre stage at Federation Square, with APL Photography snapping the fashionable [...]

LMFF Runway 6, presented by Yen

L’Oréal Paris Runway 6, presented by Yen, collaborated designers of a diverse nature, who consistently produce astonishing originality in each of their collections. These designers are those who produce ‘anything goes’ kind of fashion, attracting cult follows who insist on being different and wearing trends which others may not dare to follow. ALPHA 60 opened [...]

LMFF Runway 5, presented by Cosmopolitan

Nearing the end of the L’Oréal Paris Runways, Runway 5 presented by Cosmopolitan presented designers with the ‘must-have’ fashions. It seems that this season everyone is doing the Balmain, with sharp-shoulders being the must have trend, featured on blazers and dresses. White Suede featured the edgy statement along with their leather statements, which Bettina Liano [...]

Metamorphosis – Student Showcase

Unique. Individual. Real. Beautiful. Inspirational. This is how frankie magazine describes itself, and as the supporter of Metamorphosis, a student showcase, these are the words we can use to describe the future of Australian fashion. Metamorphosis, presented by Sportsgirl and supported by frankie magazine, celebrated the emerging and inspiring new talents by debuting the collections [...]

L’Oréal Paris Runway 4, presented by In Style

Making our way through the catwalks of LMFF, runway 4 was brought to us by In Style, with the stylish and up-to-trend magazine supporting a collection of unique signature pieces, fresh and chic to the eye. It was refreshing to see unrepeated styles at this runway, with the designers bringing forward something new and exciting, [...]

L’Oréal Paris Runway 3, presented by Madison

Madison presented Runway 3 for the L’Oréal Melbourne Fashion Festival, with the collaboration of designers embodying elegance and sophistication. APL Photography captured the latest collections by Anna Thomas, Aurelio Costarella, Gwendolynne, Jayson Brunsdon, Lisa Ho, Megan Park, Nevenka and Thurley. Black and white were predominate colours for the minimalist colour palette of the runway, with [...]

And the 2010 LMFF Designer Award Winner Is…

The 2010 LMFF Designer Award presented by Woolmark, was a competitive title this year, with seven cutting-edge designer finalists seeking to win the title. Lui Hon, Dion Lee, Gail Sorronda, Dhini Couture, Gary Bigeni, Konstantina Mittas and Therese Rawsthorne were Australia’s crème de la crème of designers up for the award, however, there could only [...]

L’Oréal Paris Runway 2, presented by Vogue Australia

Vogue has always, and will always be known, as The Fashion Bible. Known to set trends and embrace talent, you know that if it’s in Vogue, it’s in vogue. So when Vogue presented L’Oréal Paris Runway 2, you know that the designers showcased definitely have what it takes to make it in the fashion industry. [...]